Watch our video to learn how to track for Shopify transactions in Google Analytics and import them as a conversion into Google Ads. Then, you can set-up Shopify Google Ads Conversion Tracking and optimize your campaigns for sales. When you are running a Google Ads search campaign for Shopify, the main thing you want to optimize for is sales. It can be extremely difficult to drive sales for your Shopify website, but Google AdWords conversion tracking with Shopify is where you want to get started. Shopify Tutorials Playlist: www.youtube.com/playlist?list=PLCKZKQoSq6y6Y-8Q-DBWTHIUhZ6t0fkWR Set-Up Shopify Enhanced Ecommerce Conversion Tracking in Google Analytics: www.youtube.com/watch?v=se5vIkTOYd8 I will show you in this video how to first enable Google Analytics on your Shopify website, and how to enable Enhanced Ecommerce. Once you do that, it will allow you to track your Shopify transactions in Google Analytics, which will include transaction value, revenue, total transactions, top products sold, and everything you need to know about the sales happening on your website. In addition, you can learn the top sources of sales for your website and where you are driving people. The more people you can drive to your store, the more sales you will ultimately generate. Shopify Conversion Tracking with Google AdWords and Google Analytics is a pretty simple process overall. You first need a Shopify website and a Google Analytics account. From there, you want to take your Google Analytics Property ID, head over to your Shopify Website Admin section, click on Online Store and then Preferences. You can enter your Google Analytics ID there, and enable Enhanced Ecommerce. After that, you want to go to back to Google Analytics, go to your Admin Screen, click on your Ecommerce Settings, and Enable Ecommerce and Enable Enhanced Ecommerce Reporting. That will start tracking your Transactions into Google Analytics. Next, you want to create a Google Ads account and Link your Google Ads and Google Analytics accounts. From there, you can go to Conversions under the tools menu in Google Ads, click on Import conversions, choose Google Analytics, and import Transactions as a conversion. That will allow you to start tracking your Shopify Transactions as Conversions in Google Ads. Last but not least, you want to make sure your Shopify Transactions are tracking as conversions in your campaigns by going to Campaign Settings, setting your Goal as sales, and setting your Conversions as Transactions. If you watch the video and still have questions about Shopify Google Ads Conversion Tracking, feel free to leave a comment and I will do my best to answer it.

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