12 Steps to Master Google Analytics
Are you ready to master Google Analytics? Here are the 12 steps you need to take... Step #1: Set up goals Step #2: Tag inbound campaigns Step #3: Use Google Tag Manager Step #4: Implement ecommerce tracking Step #5: Link Google AdWords Step #6: Look beyond last click attribution Step #7: Configure the Site Search reports Step #8: Use segments Step #9: Understand important terminology Step #10: Link Google Search Console Step #11: Share your data Step #12: Learn about advanced features EXTRA RESOURCES FOR EACH STEP Step #1: Set up goals How to set up Google Analytics goals: www.youtube.com/watch?v=ceTVejpbYK0 Assigning goal value: www.lovesdata.com/blog/goal-value Step #2: Tag inbound campaigns Tracking campaigns with Google Analytics: www.youtube.com/watch?v=PmgxQUi4sF0 Correctly using campaign tags: www.lovesdata.com/blog/2016/google-analytics-utm-campaign-tags Step #3: Use Google Tag Manager Tracking events with Google Tag Manager: www.youtube.com/watch?v=zrI0FlNSSA0 Google Tag Manager course: www.lovesdata.com/courses/google-tag-manager/ (paid) Step #4: Implement ecommerce tracking Using ecommerce reports: www.lovesdata.com/blog/2014/enhanced-ecommerce-google-analytics-improve-online-sales Step #5: Link Google AdWords Linking Google AdWords and Google Analytics: www.lovesdata.com/blog/2014/link-adwords-to-analytics Step #6: Look beyond last click attribution Understanding Google Analytics attribution models: www.youtube.com/watch?v=R5iAvF8sHpQ Guide to attribution models: www.lovesdata.com/blog/google-analytics-attribution-models Step #7: Configure the Site Search reports Setting up Site Search reports: www.youtube.com/watch?v=GpEu23DkpwA Step #8: Use segments Google Analytics course: www.lovesdata.com/courses/google-analytics/ (paid) Step #9: Understand important terminology 10 Google Analytics terms you need to know: www.youtube.com/watch?v=P8ERbAdZgRI Ultimate Google Analytics Glossary: www.lovesdata.com/blog/google-analytics-glossary Step #10: Link Google Search Console Linking Google Search Console: www.youtube.com/watch?v=2So8bRg6cSs Step #11: Share your data Google Data Studio tutorial: www.youtube.com/watch?v=zHpxMIiJrTA Google Data Studio course: www.lovesdata.com/courses/google-data-studio (paid) Step #12: Learn about advanced features Subscribe to my channel: www.youtube.com/subscription_center?add_user=lovesdata JOIN MY FREE GOOGLE ANALYTICS COURSE: lovesdata.co/rJ0WL SUBSCRIBE FOR MORE VIDEOS: www.youtube.com/subscription_center?add_user=lovesdata JOIN THE CONVERSATION! Twitter: twitter.com/lovesdata Facebook: www.facebook.com/LovesData/ LinkedIn: www.linkedin.com/company/love... Google+: plus.google.com/+LovesData Welcome to my YouTube channel! I'll be teaching you how to get the most out of your data to improve your website and online marketing, with a focus on Google AdWords and Google Analytics. Thanks for your support!
