When it comes to tracking your website's performance, there are so many numbers to look at. Google Analytics gives us so much data, it could really make your head spin. In this video, we cut through the noise and talk about 4 not-so-obvious numbers we get from Google Analytics that have helped us direct our business toward success. We also talk about 2 other numbers in Google Analytics that you should completely ignore! incomeschool.com/project24/ When you're ready to start your niche website to earn passive income, check out Project 24, our complete course showing you how to work toward replacing your current income with passive income from websites in 24 months. Check it out here: incomeschool.com/project24/