Why advertisers are tracking your emojis ????

submitted by Huzzaz on 12/12/18 1

It’s not just your Google keywords anymore. Advertisers are developing ads to target consumers based on the emojis they use. Subscribe to our channel! goo.gl/0bsAjO Check out more of The Goods on Vox bit.ly/2qlIYQx With Twitter’s new emoji tracking tool, advertisers can track how and when users post emojis and determine users’ emotional state. Depending on those feelings, they can deliver ads that best match their emotions at that time. Advertisers say that this will allow them to deliver more relevant ads, but there are opposite concerns about consumer privacy. Watch this video to learn how advertisers are using this tool and how it changes the ads users see on Twitter. The Goods by Vox explains what we buy, why we buy it, and why it matters. Watch the rest of The Goods videos on YouTube: bit.ly/2PvjHCB Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com. Watch our full video catalog: goo.gl/IZONyE Follow Vox on Facebook: goo.gl/U2g06o Or Twitter: goo.gl/XFrZ5H

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