We live in an era where people tailor themselves online, putting out an idealised version of themselves to the world. So why can't we do it in real life? In the wake of turning his shed into London's number one restaurant and getting a knock-off clothing brand into Paris Fashion Week, VICE's Oobah Butler decides to audition lookalikes and send fake versions of himself to TV and radio interviews internationally in a bid to improve his brand. But can he get away with it? Order your very own Oobah!: oobah.com/ Watch next: How to Become TripAdvisor’s #1 Fake Restaurant bit.ly/2Cn4GuH Click here to subscribe to VICE: bit.ly/Subscribe-to-VICE Check out our full video catalog: bit.ly/VICE-Videos Videos, daily editorial and more: vice.com More videos from the VICE network: www.fb.com/vicevideo Click here to get the best of VICE daily: bit.ly/1SquZ6v Like VICE on Facebook: fb.com/vice Follow VICE on Twitter: twitter.com/vice Follow us on Instagram: instagram.com/vice Download VICE on iOS: apple.co/28Vgmqz Download VICE on Android: bit.ly/28S8Et0

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