Trusting Brands: Companies That Create and Inspire Change

submitted by Marvin's Underground Evening Lectures on 10/12/18 1

Moderator Aimée Christensen, CEO, Christensen Global Strategies; Executive Director, Sun Valley Institute Speakers Joanne Bradford, Chief Operating Officer, SoFi David Denholm, CEO, Kashi Brian Norgard, Head of Product and Revenue, Tinder Cameron Saul, CEO, Bottletop Jeff Seabright, Chief Sustainability Officer, Unilever How many times have you been urged to "be the change you want to see"? The executives on this panel are living that mantra. Their companies don't just make and sell products, they integrate sustainability into their businesses and their company culture. And they have measurable benefits, including consumer loyalty, to show for their efforts. How can companies build trust around their brands? How do we break the cycle of "take, make and dispose" to ease the pressure on our environment? What are the best practices for creating alignment with your workforce?

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