What does it take to convince a conservation scientist that a company's green claims translate into real benefits for ecosystems and human well-being? How can YOU distinguish which products and services offer authentic and measurable reductions in heat-trapping carbon pollution, habitat destruction and biodiversity loss, toxic pollution and waste? Join scientist and sustainability expert, Dr. Jonathan Gelbard as we explore the connections between choices made in the office and the health of ecosystems and people. Hear stories about how businesses are learning to boost profits and productivity by using and selling green products. Gain valuable tips on how to identify the products, partners and certifications that will help your company achieve measurable positive impacts and advance the Green Economy. Jonathan L. Gelbard, Ph.D., Principal at Conservation Value, Inc., is a rare combination of conservation scientist and communication specialist. He is a remarkable researcher, writer, speaker and educator who excels at serving as a bridge - applying the science underlying sustainability to develop cutting-edge solutions. For over 15 years, Dr. Gelbard has consulted for businesses, landowners, agencies, and NGOs. He has instructed at WWF's 'Climate Camp' workshops, appeared in the 2009 urban forest documentary, Dig It, and has served as an educational producer for some of America's largest green music festivals. extension.berkeley.edu

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