"Natural Capitalism" Amory Lovins Cofounder, Chairman and Chief Scientist, Rocky Mountain Institute Conversations host Harry Kreisler welcomes Amory Lovins for a discussion of Natural Capitalism ( www.natcap.org/ ). Lovins explains the origins and mission of Rocky Mountain Institute ( www.rmi.org/ ) and analyzes the opportunities and benefits of using the profit motive to redesign the relationship between the environment and capitalism. Drawing on his thirty year career as an innovator/consultant/scientist,he analyzes the mechanisms by which ideas can impact business practice and government policy with the goal of sustaining the environment. globetrotter.berkeley.edu/iis/Kreisler.html globetrotter.berkeley.edu/conversations/ Recorded 28 October 2008

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