UPDATE!!! Model your Facebook advertising and your marketing funnel on what works for your competitors with these 3 tools. The second example, Adicted is no longer, but Facebook released a native ad tool that allows you to get more insight from your competitors Facebook ads! So I created an updated video for you: www.youtube.com/watch?v=NrZXKntouEU Doing competitive research is the key to creating an advertising campaign that converts. Plus you can understand more about your unique mechanism and your big idea when you dig into what your competitors are doing! The goal when spying on your competition's facebook ads and marketing funnels, or funnel hacking them, is to understand what is working now and to go even deeper and figure out 'why' they are doing what they are doing!!! Too many people think that swipe files are designed to be a shortcut to ad copy but really it is an opportunity to peer inside of the mind of a great marketer and understand what they know to be true of their target market's needs/wants/desires. Eugene Schwartz said that great copy is not written it is assembled... This allows you to look inside of the different copy blocks your competitors and the best marketers in the world are using to hook persuade their audience. This video starts out from the theoretical standpoint of how to use your personal Facebook account on your cell phone to track your competitors directly. Nothing beats this level of hand-to-hand combat and competition research! When you see the same headline being used on their site, their ads for months on end, you know that is a winner for them and you will understand how you can add your own unique mechanism to it or USP to the marketplace to build on what works to come up with something that elevates your brand/product above the competition. Then we jump on the computer and look at the 3 websites that I use to reverse engineer my competitors' facebook ad campaigns. Generally, when I am digging into this kind of research, I will spend hours upon hours going through their funnel, buying their products, recording their sales videos, even having their VSLs transcribed sometimes, to have that copy on hand. I study the copywriting and marketing material of the greats, like Dan Kennedy, Frank Kern, Mike Dillard, Eben Pagan, Jay Abraham, Brendon Burchard and more... I don't only geek out on the headlines and the words or copy blocks themselves, but also on the funnel design, the 'hook' they use, their leads, their 'Big Idea', their unique mechanisms, etc. It becomes a 'treasure hunt' to me to find these components and this is when I have my 'ah ha' moments that click together why they are doing what they are doing, why the market is responding to it and from that realization, I can synthesize how to bring that kind of approach for my target market. You can do this too, but you have to become a true student of marketing, and not a 'quick hit' opportunity seeker.

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