After being greatly inspired by a video I saw recently on the excellent "Alpha M" channel about Ray-Ban Wayfarers, I decide to give my own opinion on which sunglasses brand I myself consider the best. I discuss luxury branding in context of the quality of sunglasses and how sometimes paying a bit more for the handmade quality over out sourced mass production can really pay off and last you a lifetime. Todays video I talk specifically about my favourite brand; Persol, its long legacy as a heritage brand, iconic Eurocentric and hollywood 60s sophistication, the unique production of its glasses, and which pair I choose for myself. A good pair of Ray-bans will last a decade but a good pair of Persol will last a lifetime. Make sure you subscribe and If you have any questions please email: theurbangentry@gmail.com