It’s not every day that an established global sport like boxing undergoes an ambitious transformation by launching a new premier competition, hence we were thrilled to be involved! In collaboration with London-based creative agency Ingredient, we were charged with the task of creating an epic broadcast package that would reflect the pure sense of scale and fanfare associated with the spectacle of boxing. The result is the combination of live action with full CG stadium – powered by a carefully choreographed laser-light show for maximum effect.

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