One of many redheads in the world, Joel Cohen takes us on a journey of Australian English etymology to uncover the Birth of a Word. From what began as a whimsical house warming party, he initiated a movement to reclaim “ranga” as a source of empowerment for redheads, orangutans, and soon the world. View more talks at www.tedxstkilda.com, please share with your network if you think this is an ideas worth spreading. Produced by Geonewmedia. Joel Cohen is a social entrepreneur based in Melbourne, Australia. He is a science graduate from the University of Melbourne who now spends most of his time starting and publishing new citizen journalism publications around Australia. He is also the co-founder of the St Kilda-based Red And Nearly Ginger Association (R.A.N.G.A.), which is the peak special interest body for ginger issues. He is a proud inheritor of red hair. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx