To celebrate the 60th GRAMMYs returning to New York we transformed New York City into a musical instrument that was “played” by a special Uber outfitted with sophisticated AI and Augmented Reality. Passengers watched from the backseat as a unique song was created in real-time for each ride, based on objects and people outside the window, as they drove through the city. The GRAMMYs Presents: Play the City. About the Recording Academy / GRAMMYs: Recording Academy is the world's leading society of musical professionals, and is dedicated to celebrating, honoring, and sustaining music's past, present and future. Connect with the Recording Academy / GRAMMYs: WEBSITE: www.grammy.com FACEBOOK: grm.my/2gcTcMk TWITTER: grm.my/2gDUHUD INSTAGRAM: grm.my/2gZGIvJ Subscribe NOW to the Recording Academy / GRAMMYs on YouTube: grm.my/1dTBF8H

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