Conventional wisdom says that to win an election, you need to play to your constituencies' basest, most divisive instincts. But as a candidate for mayor of Tulsa, Oklahoma, G.T. Bynum decided to skip the smear campaigns, tell voters what he wanted to accomplish and give them ways to measure his success -- and it led him to win the election. In a hopeful, funny talk, Bynum shares how he's tackling his city's most pressing issues and says that we need to set aside philosophical disagreements and focus on the aspirations that unite us. Check out more TED Talks: www.ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: www.twitter.com/TEDTalks Like TED on Facebook: www.facebook.com/TED Subscribe to our channel: www.youtube.com/TED

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