Underwater Liquid Love Installation

submitted by Montaia on 12/21/17 1

Guests are invited to step out of the street and into the dream of Underwater Love. LUISAVIAROMA store is transformed through multisensory installations that merge high fashion with high imagination. The new Fall / Winter 2016-17 collections are presented through beautiful artistic interpretations. A dynamic window display, in collaboration with Trussardi, uses innovative interface technology to bring guests in direct contact with underwater creatures. A cinematic video installation is activated across 80 LED monitors that cover the ceiling of the luxury floor. Guests touch the hand of an imprisoned siren and the experience begins: they are brought face to face with mysterious sirens swimming overhead. High fashion as a work of art: Balmain, Roberto Cavalli, Lanvin, Zuhair Murad, Trussardi, Valentino, Versace and more are inspired by mythological sirens and the beauty of water. An archive couture gown from the Fondazione Roberto Capucci completes the exhibition. Discover more: firenze4ever.luisaviaroma.com/

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