Analyze the market for a personal business plan by asking friends and family if they would buy the product, checking into local government Web sites for demographic information and producing field surveys. Combine demographic information with psychographic information to market a business plan with the help of this free video from the owner of a small business. Expert: FJ Cava Contact: www.sfwebspot.com Bio: FJ Cava has an Master's of Business Administration from San Francisco State, and he has worked with the Small Business Administration. Currently, he owns Bayview Webspot. Filmmaker: Sam Lee

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