In this bonus episode (part VII), Adobe Principal Evangelist Jason Levine focuses on optimizing your content for social delivery. Learn how to create sequence presets for Instagram and Snapchat in square, widescreen or vertical formats, and how to reframe/recompose and 're-think' cutting content vertically. He'll also show you how to add watermarks/branding to your videos and loudness normalization for consistent sound. The video begins showcasing the Social Publishing Panel and how to become involved in the beta program for testing this new way to publish and track performance of your social content. Find timestamped chapters below: 01:41 Social Publishing, some history and where we are today 03:30 The Export menu today, codecs and presets can be a little daunting 05:14 The Social Publishing Panel 07:21 Export settings display for the associated platforms, made easy 08:32 YouTube settings, incl. campaign, channel and playlist 09:46 Tags and tag sets 11:12 Choosing the YouTube thumbnail from within SPP 11:52 Publishing options and Scheduling your videos 12:37 Publish settings for Twitter 13:46 Measurement/Stats of your social video content and options for viewing analytics 16:32 The URL to request to join the Social Publishing Panel beta 17:29 Creating content for Instagram (and considerations/options for cutting) 20:58 Instagram Sequence presets in square (1:1) and widescreen (16:9) aspect ratios 24:58 How to make/modify any sequence preset for any social platform 30:00 Editing widescreen DSLR or mobile phone content into an Instagram Square frame 37:20 Creating Vertical edits for Snapchat 42:53 Breaking down how the video was authored, using the Essential Graphics Panel 49:32 Missing Typekit fonts and auto-sync 53:04 Destination Publishing in Media Encoder and using CC to get your videos to Snapchat/Instagram 54:45 Making the export preset, changing dimensions 55:15 The ‘Effects Tab’; adding an overall Look/LUT to your video 56:22 Adding a watermark/branding to your Social videos on export 57:57 Loudness Normalization (making your sound consistent) 01:00:42 Destination Publishing to various social networks in the Publishing tab 01:01:35 Changing attributes when exporting/publishing 01:04:08 Saving the preset with your watermark and publishing settings ---- Learn more about this tutorial series: adobe.ly/2q6B7ay Find more videos in this series: www.youtube.com/playlist?list=PLD8AMy73ZVxWiBMQM6zZ0fQHCXOZ2f1m9 Download free trials and the latest features in Adobe Creative Cloud video and audio tools: adobe.ly/2oqUM0w -- Subscribe: www.youtube.com/user/adobecreativecloud?sub_confirmation=1 LET’S CONNECT Facebook: facebook.com/adobecreativecloud Twitter: twitter.com/creativecloud Instagram: www.instagram.com/adobecreativecloud/ Adobe Creative Cloud gives you the world's best creative apps so you can turn your brightest ideas into your greatest work across your desktop and mobile devices.

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