There’s no getting away from the fact that Augmented and Virtual Reality are on-trend right now, but how do they actually work? How can brands and retailers use these new media to communicate with their audience in a creative and inventive way? In this special session with Anna Rojahn, Founder and Managing Director of the futureproof tech company Fast Forward Imaging, you will discover the impressive potential of AR and VR for the fashion industry, with a special focus on immersive experiences and storytelling to reach and increase the customer base.

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