For London Fashion Week AW14, Topshop Unique partnered up with ground-breaking technology agency, Inition, to create a complete virtual reality world of the Topshop Unique show. Four lucky fans - who won a seat on the virtual front row by sharing their London Fashion Week style through Instagram and Twitter - sat in the window of our Oxford Circus store and donned bespoke virtual reality headsets and headphone that played the show live from the showspace at Tate Modern. The fashionable winners were not only able to see the models walk directly past them but also look up to the Tate Modern ceiling, to the celebrities sat virtually next to them and kept updated with a moving Twitter feed. Don't forget you can still experience the virtual reality experience by heading to our Oxford Circus flagship, sitting in our main window and re-living the Topshop Unique show with the virtual reality headsets! Find out more about Topshop at fashion week: t.co/ZICE99mp2N

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