Building and Marketing brand
Building and Marketing brand. Visit our website: www.potential.com How do you build and market your brand? This video you Explains the step to creating a brand and marketing it. Companies mission, Benefits and Features, Customers and Prospects view, Qualities. Before defining your brand: Learn the needs, habits, desires of your customers. Don't rely on what you think they think. Know what they think. Define your brand: Logo, Communication message, Brand integrating, Voice, Tagline, Templates and marketing material. Tell your story: make it easy, use storytelling , tell your story in 30 second, tap in to the emotions, relevant to your (ESP) emotional selling proposition. Inspire your customers: Stop informing, Make them feel. A Sample Branding and Marketing elements Visual Identity Guidelines (VIG): Logo, Colors, Fonts, Stationery, Visual Elements, Web elements, Signage. This video also provides a case study and a To Do list about brands. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!
