Importance of branding and marketing. Visit our website: www.potential.com This video shows the importance of branding and marketing in business. No differentiation, No long term profitability. Loyalty to brands. your brand is your promise to your customers. shows what customers can expect, Differentiation. Linkage: Who are you? Who you want to be? Who people perceive you to be? And this video provides a case study about the Four Seasons Hotel. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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