Why Social Media is important to our business? Visit our website:www.potential.com. This video explains the importance of social media to our business. Which social media channels to utilize in your business today and Why? How we can measure the ROI almost immediately? Why social media used by SME's is to see significant growth by 2014? Statistics on which social media platforms are most active in the Middle East and where? This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!