How do we effectively plan for Social Media? Visit our website: www.potential.com This video explains the basic elements when planning for social media. How to keep it practical? How not to over promote on social media? How to plan before your start? To know why you want to be on social media? are you there to communicate news? To collect data? or to interact with customers and fans? Also to know how your social media anticipate to impact your clients and people around you? and what is your objective? Know how to define what you want to accomplish from your social media presence? This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!