What is needed to Build a competitive salesforce? Visit our website: www.potential.com. This video explains How to creat a challenging sales force? if your sales model is : Business to Consumer then your product is set to either to help fulfill a dream or to solve a problem? So Learn how to identify how does your product help to fulfill a dream? or can slove a problem? if your sales model is: Business to Business you will have to identify the features and Benefits of your product. Features: what is special about your product? Benefits: How will your products fulfill your customers needs? So what ever product that your are selling should help companies to make money or save money...Learn how Match: Features & Benefits to Customer requirements. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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