At Doing Everything Different, we believe that diversity and individuality are essential to attain one’s goals. After all, these attributes make your vision unique. Creating a unique vision that inspires others to unite across difference is the goal of this campaign. Unity is a belief in possibilities. It is a commitment to grow together when faced with the pressure to move forward apart. We have seen how our differences can be used to divide us – to position one product, one idea, or one person over another. We challenge you to envision a new possibility. A possibility that measures success by one’s ability to bring people in instead of leaving people out.