Cicero Group was pleased to host an event with Howard Mustoe, Broadcast Journalist, BBC Business Unit, to discuss the best ways to engage with the BBC. The video below summarises a number of topics discussed at the event, including what the BBC Unit is and who is consists of, what a story needs to be covered by the BBC, the key stories that will be covered over the coming year, the mistakes that PRs make when engaging with journalists, and the impact that social media is having on journalism.