2014. TyC Sports - "Sportia 2014" News program packaging. Not only is TyC Sports the most popular sports channel in Argentina, but it is also popular throughout the rest of Latin America and among Spanish speakers in the US. For the third time in the last 5 years, LUMBRE has been entrusted with the mammoth task of rebranding their sports news flagship, SPORTIA. The full package of the rebrand weighs in at over 50 pieces including openings, bumpers, sections, and a graphic system for data and statistics. And yes, we here at LUMBRE do use the excuse that we are doing research for work whenever anyone at home tries to change the channel away from sports. We admit that it is a pretty nice perk to the job. More info and process> www.behance.net/gallery/SPORTIA-2014/14444445 Client: TyC Sports Creative Direction: Gonzalo Gomez Berard Art Direction: Javier Gori LUMBRE: Creative Director: Sergio Saleh Executive Producer: Pablo Encabo Art Director LUMBRE: Adriana Campos Art Director: José Cambariere Design: Adriana Campos, Andy Cambiasso, José Cambariere 3D Lead Animation: José Cambariere 3D Animation: Julián Cooke, Mr. X, Darío Becher 2D Animation and composition: Dario Becher, José Cambariere, Julián Cooke Music for this reel: SKisM - Experts (Original Mix)

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