Hey guys. In this episode of Roots an Democracy I'm covering the Shea Moisture fiasco. I loved this brand but recently, it seems like they may be going in a different direction. Tune in to find out the back story on why this brand is singing a different tune in the months to come. SMH. MORE INFO: The Shea Moisture Ads: www.youtube.com/watch?v=ySXfPcyHRTE www.youtube.com/watch?v=vUxb7ttO7zs Additional Reading: Hair Story: Untangling the Roots of Black Hair in America by Ayana Byrd and Lori Tharps Shea Moisture CEO on Bain Capital: www.naturallycurly.com/curlreading/learn/the-truth-about-the-sheamoisture-bain-capital-partnership-hi/ More Videos: How to: Build a Hair Care Regimen for Growth and Health www.youtube.com/watch?v=DZFTHA2Crqo Roots an' Democracy: HBCU Leaders at the White House (ep. 2) youtu.be/3eSlaD0Ot8g Keep Up With Me! Instagram: @naturally_ie SnapChat: naturally_ie

Be the first to comment