Stanford Webinar: Introduction to Growth Hacking Speaker: Lynda Smith, Stanford University Growth Hacking is currently one of the hottest trends in marketing, but what exactly IS it? What does a growth hacker actually do? In this webinar, Stanford’s Lynda Smith will give you the definitive guide on what it is, how it’s sort of like marketing but not really marketing, how to growth hack, and what non-technical companies can gain from its concept. You will learn: - Growth Hacking Basics - How to integrate it into your marketing strategy - What traditional product/services companies can do to leverage it About the Speaker: Lynda Smith brings over 25 years of experience in marketing and sales across a diverse set of industries and has spent the last 15 years working in the area of high technology products and services. In her capacity as a SVP Marketing/Chief Marketing Officer for a number of companies including Genesys Telecommunications Laboratories, Nuance, Genpact and Jive Software, Lynda has been responsible for the full end-to-end marketing responsibilities of an organization. She has successfully driven product marketing, product management, corporate marketing, field marketing, lead generation, channel marketing, marketing research and strategy development. Her global background is extensive with hands on experience in driving marketing in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She is on the faculty of Stanford University where she serves as a lecturer in Global Entrepreneurial Marketing. Her passion is what is happening in this next generation of marketing where digital media and social networks are reshaping the discipline.