Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. -- Sign up to receive free weekly video book summaries at www.bookvideoclub.com -- In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it. The Growth Hacker Formula consists of: - Achieving product-market fit... because it all starts with selling something people really want; - Finding a growth hack to go viral cost-effectively; and - Closing the loop with high retention – turning one-time transactions into sticky or repeat customers. In order to better follow this formula, we're going to tackle: - What is growth hacking; and - What does it mean to achieve product-market fit ========================================

Be the first to comment