upgrad.com/digital-marketing/ The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain. Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out. So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spending 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online. What’s more important, consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy! All this means, as a Digital Marketer, is that you need to know where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app. Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire! Watch now to learn more.