submitted by AudienceMagnet on 06/26/17 1

Chris Do answers your business of design questions about Intellectual Property (IP) rights in selling design work, how to sell strategy, communicate deadlines and prevent scope creep. Annotations -- 00:44 Q: What makes your workers so invested in your company? 03:32 Products & Money come and go but if you don't take care of people, they won't give you their best work. 04:45 Q: Can you explain what strategy is and how your charge for it? 12:05 Q: Does the cost for strategy include the actual deliverables? 15:05 Q: What are the main arguments I should use If they are using the same pricing? 17:20 How to Fight against lower price options 19:55 Q: What is the best means of communication between an agency and client during work? 21:00 Q: How do you keep a client updated on your progress? 26:40 Q: How do you firmly push back against a smaller budget? 31:50 If enough people aren't saying no to you, you aren't charging enough. 34:05 Q: What's a good way to challenge and push back against client whims? 36:15 Q: How do you know when to interrupt in a meeting with a client? 39:03 Q: If two designers are working on a project, should there just be one lead designer? 40:50 Q: Do you sell the Intellectual Property ownership when you do design? 42:45 How should prepare for client meetings? 44:14 Q: As an ad agency, do you sell the IP and rights of what you create? 45:55 Q: How do you thrive as a low-budget designer, how do I position myself? 50:00 Q: How do you get that one big client to showcase everything that I can do? 52:20 Q: Aside from knowing the agenda and materials, how would you prepare yourself for client meetings? 53:50 Q: When deliverables tend to change, how do you prevent scope creep? 56:35 Q: When pitching to larger companies how do you go about implementing strategy 58:10 Q: Brokering: If you have to hire a third party agency or freelancer to help you finish the job, who gets the credit? 1:01:07 Q: How can someone get started in strategy? 1:02:50 Q: How to tell a client that your competitors work is not better? 1:06:38 Q: Do you have any good advice for clients taking too long to get back to you? (They go quiet) 1:08:43 Q: How do you break through a wall when you feel that you are not progressing? 1:09:27 Q: Can you share some resources on how to run your design studio as a business? 1:10:39 Q: How can you stand out like other creative agencies? 1:11:00 Q: Do you have a client management tip of the day? 1:11:24 Q: What is the most influential factor that has led to your business success? 1:12:00 Q: Where is your reading list? 1:12:50 Are you an entrepreneur or Wantrepreneur? Let Nothing Stop You. ___________ Trello Link: trello.com Strategyzer strategyzer.com Skillshare Affiliate link: skillshare.evyy.net/c/375188/298081/4650 Want to get your logo reviewed? Submit here: www.facebook.com/theFuturisHere/posts/617496581781398 Get the typography manual here:

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