Zappos' Hsieh: Building a Formidable Brand
submitted by Madamxtra
on 06/19/17
1
Related Story: www.gsb.stanford.edu/news/headlines/Zappos_10_15.html Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. Zappos.com, Inc.: www.zappos.com Designing Happiness, MKT 555 media: faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html Center for Social Innovation podcast: sic.conversationsnetwork.org/ Stanford University's Entrepreneurship Corner: ecorner.stanford.edu/
