Capitalising happiness - (vpro backlight documentary - 2015)
Trust, openness, and love are terms that will make any manager shiver. Yet, they made Brazilian top entrepreneur Ricardo Semler immensely rich. He built a world empire based on the simple question: What would really make my employees happy? He wrote a book on the subject - Maverick - an international bestseller, that was devoured in over 35 languages. Everyone wants to know what magic spell he has found to make so much money on happiness. In this portrait Ricardo Semler shows us his world, and tells us his story: about a world not depending on hard factors like success and power, but a world that is driven by soft values like openness, trust, and love. He teaches us how to capitalise happiness. Originally broadcasted by VPRO in 2015. © VPRO Backlight April 2015 VPRO Documentary: Our globalized world causes societies, economies and cultures to seek a new balance. VPRO Documentary reflects on this with new features every week. We research subjects like politics, world economy, society and science with experts and try to grasp the essence of prominent trends and developments. So subscribe to our channel and we will be delighted to share our adventures with you! Visit additional youtube channels bij vpro broadcast: vpro Broadcast: www.youtube.com/channel/UC75PWWQrls0z6fh0loY5I4Q vpro Metropolis: www.youtube.com/channel/UCpnazGScKQfGauk7YNyI21w vpro Documentary: www.youtube.com/channel/UC9sXw4ZdPEIp6bYGvLW-_iA vpro World Stories: www.youtube.com/channel/UCqJ6GC0klkbFuQa-0ZePqkQ vpro Extra: www.youtube.com/channel/UCTLrhK07g6LP-JtT0VVE56A vpro VG (world music): www.youtube.com/channel/UC-KX3q7zIz7s2rjooBfl6Nw vpro 3voor12 (alternative music): www.youtube.com/channel/UC-p9faJQsBObRNiKY8QF2NQ vpro 3voor12 extra (music stories): www.youtube.com/channel/UCtgVYRLGraeL9rGMiM3rBHA www.vprobroadcast.com Credits: Director: Frank Wiering Research: William de Bruijn Producer: Jenny Borger Commissioning editors: Marije Meerman, Doke Romeijn English, French and Spanish subtitles: Ericsson. French and Spanish subtitles are co-funded by European Union.
