Successful Agile companies and Richard Branson embrace seven specific principles for their competitive edge. And it feels good too. While coaching Agile organizations I have discerned specific principles that truly successful companies embrace. A student for life, I continue to learn about and understand success and the leadership that allows it to unfold. I learn inside and outside of Agile software communities so I can help my clients improve their competitive edge. So I geeked out when I was able to see Sir Richard Branson speak — live and in-person, in the same room as me! — at an event in early 2015. I was excited to hear his insights on leadership and what gives him his competitive edge. The epitome of leadership genius, he has built an empire of successful businesses by doing things differently. You won’t find traditional, old-school management approaches in his toolkit. He follows his heart, risks failure, challenges status quo, and is Agile to his core. As I listened to Mr. Branson speak, I learned that his success and that of the Virgin Group are built upon the same specific principles I recognized. … and they are exactly what Agile was based upon! In this talk I share my real-life lessons in Agile leadership alongside what I learned from Sir Richard Branson himself — seven specific principles that gives any company a truly competitive edge. - - - - - - - - - - - - - - [Bio] Selena Delesie: Selena is an international speaker, coach and trainer who inspires people to get lit up from within, radiate positive energy and empower everyone around them to step into their greatness. As a successful corporate manager, consultant and coach, she brings years of experience across the technology, financial, Agile, software development and testing sectors. She bridges this with training in outside-the-box modalities to support people through lasting personal transformation. Selena’s clients rave about her ability to help leaders break free from traditional business practices to engage the strengths and passions of their team and produce a highly creative, productive and vibrant workforce. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you want to watch more Agile Testing Days Talks and Keynotes in full length? So, please visit www.agiletestingdays.com and sign in for our newsletter to get access and the login details to our video archive (www.vimeo.com/album/3207039) and all new videos. Other videos can also be found on our official YouTube Channel: www.youtube.com/c/Agiletestingdaysconf

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