Melissa Kieling explains how she made her idea for PackIt freezable lunch bags into a reality. Subscribe to Inc.'s channel, click here: www.youtube.com/user/incmagazine?sub_confirmation=1 Click here for part 2 - How to Get on the Shelf at Target: www.inc.com/melissa-kieling/playbook-help-consumers-understand-product.html Facebook: www.facebook.com/Inc Twitter: twitter.com/Inc G+: plus.google.com/+incmagazine/posts Linkedin: www.linkedin.com/company/inc.-magazine