Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: www.entrepreneur.com/video/239915 Watch more videos at: www.entrepreneur.com/video Follow Us On Twitter: entm.ag/EntTwitter Like Us On Facebook: entm.ag/EntFacebook Follow Us On LinkedIn: entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: entm.ag/EntYoutube