This talk was given at a local TEDx event, produced independently of the TED Conferences. As an industry insider, Alan Lewis knows just how badly the food system is broken. In this high energy TEDx talk, Alan reveals the sophisticated methods used by the food industry “fibberati” to manipulate, deceive and distract us. If you have ever read a food label and felt you were being lied to, you have felt the “dark mark” of the fibberati. We can resist these nefarious tactics by making conscious food choices based on core values that support a sustainable and just food system. Alan directs Government Affairs and Food and Agriculture Policy for Natural Grocers by Vitamin Cottage, a 60-year-old health food chain operating over 85 stores in fifteen states. He is active in many trade organizations and sits on the Boulder County Food and Agriculture Policy Council. His focus is on communicating with local and federal policy makers using frameworks that are non-confrontational and inclusive -- except for tonight. He has lived for extended periods in Portugal, Haiti, and Dominica, where he developed a keen appreciation for the variables of agriculture production and food systems within different geographic, cultural and economic contexts. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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