Neuroeconomist Jordan Silberman describes how an EEG tied to a simple visual feedback system can allow its users to exercise and improve their everyday ability to exact self-control. Jordan Silberman is graduate student of medicine and psychology at the University of Rochester, where he studies neuroeconomics Jordan will be telling us about the neurological basis of self-control; he suggests that we think about it in a new way. Self-control can be trained and fatigued, much like a muscle. Jordan will describe an EEG biofeedback training system that enables people to 'flex' the neural substrate of self-control. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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