What will they say about you" is a common Arabic phrase used in every home in the Middle East when one member of the family does something out of the ordinary and the family's worried about what others might think. A message to girls and women of the Middle East and beyond. Do your thing, no matter who or what tries to hold you back. CLIENT: Nike WIEDEN+KENNEDY AMSTERDAM Executive Creative Director: Eric Quennoy and Mark Bernath Creative Director: Craig Williams and Al Merry Art Director: Teresa Montenegro Copywriter: Mohamed Diaa Head of Broadcast Production: Joe Togneri Senior Broadcast Producer: Jaime Tan Assistant Producer: Khalid El Khouani Planning Director: Stephane Missier Communications Planner: Jocelyn Reist Head of Communications Planning and Digital Strategy: Greg White Group Account Director: Kathryn Addo Account Director: Amber Martin Account Manager: Luke Purdy Art Producer: Maud Klarenbeek Project Manager: Loes Poot Business Affairs: Emilie Douqué PRODUCTION COMPANY: Division Director: Fleur Fortuné Director of Photography: Natasha Braier Stylist: Hannah Edwards Line Producer: Benoit Roques Executive Producer: Jules de Chateleux EDITING COMPANY: Trim Editing Editor: Paul Hardcastle Assistant Editor: Ed Hanbury AUDIO POST: Grand Central Recording Studios Sound Designer/Mixer: Raja Sehgal Additional Tracklay: George Castle ADDITIONAL RECORDINGS: Stainless Sound Audio Engineer: Nick Smith Audio Assistant: Robert Stelmach MUSIC: Woodwork Music Artist / Title: Philip Kay "Full Circle" Music Producer: Andy Oskwarek POST PRODUCTION: Glassworks Amsterdam VFX Supervisor: Kyle Obley Lead Flame: Kyle Obley Flame Artist: Hugo Rodriguez Colorist: Matt Hare Producer: Jason Bartnett Head of Production: Anya Kruzmetra

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