This is a song I wrote for a campaign for Novo Nordisk. They were launching a new system on the computer whereby which you can easily keep track of your BMI numbers etc by clicking a few boxes. The challenge was to change the attitude most people have towards that kind of numbers - to help people understand that these numbers are, in fact, not your enemies but dear friends who care about you. Att:Film made the film where you can see how the numbers are great friends to hang out with. I wrote, produced and recorded the song in a 60's happy-go-lucky style that they had requested. The film was used in a world wide campaign.

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