The line between public and private has blurred in the past decade, both online and in real life, and Alessandro Acquisti is here to explain what this means and why it matters. In this thought-provoking, slightly chilling talk, he shares details of recent and ongoing research -- including a project that shows how easy it is to match a photograph of a stranger with their sensitive personal information. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at www.ted.com/translate Follow TED news on Twitter: www.twitter.com/tednews Like TED on Facebook: www.facebook.com/TED Subscribe to our channel: www.youtube.com/user/TEDtalksDirector