This video discusses ad blocking software - a recent addition to Apple’s iOS ecosystem. With ad and content blocking software debuting at number one on their launch days in the App Store, a lot of marketers (and publishers) are worried. And so they should be – not just ads get stripped away with these content blockers, JavaScript gets blocked too. That means no more Analytics data. Ads are increasingly more annoying and untargeted, leaving the display advertising landscape reeking of the Wild West web of old. Pop ups, flashing banners and irrelevant ads, all with resource-killing load times; these have contributed to the rise of ad blocking. On mobiles, it’s even worse. Your mobile data gets eaten up by them too. Users hate them. So, when content and ad blockers came into being, users went crazy for them. And sure enough, the web is beautiful without the ads. But there are innocent bystanders - for one, Google Search Ads. I actually like them. They’ve become so useful recently, especially with Shopping and PLAs, that I can’t imagine life without them. Publishers will take a hit too. But since they put all their eggs into the ads basket, it’s a little easier to blame them for allowing all the nonsense through their doors. Just like black hat SEOs ruined the internet, low quality ad targeting, user stalking, laggy ads and ad stuffing ruined paid advertising. Without effective targeting, ads are useless. In the age of the internet, there’s no excuse for scattergun approaches. The best advertising is the advertising people enjoy. Think about some memorable ads for a moment – be they billboards, TV ads or in print. That’s what users deserve. Not a generic “mom in Portsmouth earns $5k a week using this one neat trick”, or “weight loss pills only £1.99!!!” We aren’t that stupid. Get your ads targeted. Make them as good as your content. Make them as amazing as they can be. Get to the point – nobody’s going to hang around to watch your 30 second, skippable YouTube ad to watch a 10 second video of a guy falling over. Ads can still be great, but when it comes to ad blockers – the fault lies with those that allowed them to get so bad. For more information on Ad Blockers, see www.koozai.com/blog/pay-per-click-ppc/display-advertising/ad-blockers-is-ppc-dead/ or find out more about PPC in general by downloading our free whitepaper: www.koozai.com/resources/whitepapers/adwords-beginners-guide/ Feel free to check out our other useful Digital Marketing posts at: www.koozai.com/blog/ www.facebook.com/koozai twitter.com/koozai

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