This talk was given at a local TEDx event, produced independently of the TED Conferences. A good death — or a hard one? Let’s talk. The Conversation Project has the audacious goal of changing our nation's culture so that everyones wishes for end of life care are both expressed and respected. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)