Chain restaurants have an indelible hold on the American psyche. Restaurants like McDonald's might seem to be inextricably woven into the fabric of our nation's culinary identity, but a crop of fresh quick-service chain restaurants from high-end, independent-minded restaurateurs like Danny Meyer (Shake Shack) and Jose Andres (Beefsteak) seems hellbent on redefining and elevating the humble chain restaurant. What does it mean when indie, hip food culture becomes mass? Is the next Big Mac an ethically sourced, organically grown veggie bowl? And, is the new crop of chain restaurants really actually doing anything all that new? Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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