We’ve heard about 3D printed food and have questions. Is it real? Is it practical? Will I have a printer in my kitchen? Why would I print something I can grow or easily buy? We want to try it but we’re not sure it’s a viable option (ahem, Astronaut Ice Cream). We’re here to report from the front lines. 3D printed food is real. It’s cool. It’s delicious. It solves real problems—for chefs, bakers, the military, space, hospitals & institutions and people with food allergies or texture issues. It’s everything we want in a burgeoning industry. Join the conversation about 3D printed food. It could be the answer to our growing food crisis. If you ask nicely, we might even let you have a taste. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW