In the Great Reality Debate, battle is waged between headsets — Morpheus versus HoloLens, Vive versus Rift. Which device holds the key to our next "real" world? But what if the future of augmented and virtual reality does not rest on the success of a single piece of head-strapped hardware and instead is already in your pocket? John Hanke, founder of Niantic Labs, the innovative studio behind Ingress and pioneers of ”real world gaming,” will examine the future of augmented reality and its next big platform: the smartphone. John will examine AR rooted in enhancing mobile and location-based technology bridging the gap between the real and virtual worlds and how developers can harness it. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW