Virtual reality has been touted as ‘the empathy machine’, a motivating term to describe the immersive capability that VR brings to content. Beyond the strong emotional impact, the technology also provides inroads for both immediate and ongoing action. We will feature Inside Impact: East Africa. This film takes you on a journey with President Clinton and the Clinton Global Initiative for an unforgettable first-hand look at their efforts in action in Kenya and Tanzania. In our session, speakers will talk about creating VR film pieces with the power to move people in a memorable, lasting way. Panelists will share their views on where the industry is going and what that means for the future of cinema to create impact. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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