While the U.S. and Europe are the primary markets for video game publishers today, there's growing interest in three other countries and regions: Russia, China and Latin America. Russia is expected to yield double digit growth for publishers for the next few years. Latin America could see a doubling in its mobile market by 2016. And China just allowed consoles in the country. What's the growth potential for the industry in these regions? What are the logistics and risks? And how do publishers best take advantage of all of this? Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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