As the visual component of games becomes more and more high-quality, realistic and authentic, games’ believability depends on whether their sound matches that. It is, after all, authentic sound that can make or break a gamer's ability to be immersed in a game's physical environment and forget that a game's characters are created in a design studio, rather than filmed. With game developers constantly striving for top movie quality and authenticity in their games, this group of top sound and voice experts aim to offer advice and insight that will help developers achieve that in sound, from their characters’ voices to their game's environment. Subscribe: www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: www.sxsw.com Like SXSW on FACEBOOK: www.facebook.com/SXSWFestival Follow SXSW on TWITTER: www.twitter.com/SXSW www.youtube.com/user/SXSW

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